NIKE just announced its “JUST DO IT” campaign featuring Colin Kaepernick.  If you are an inhabitant of planet Earth and somehow have missed this ongoing story please follow the link NIKE

“Believe in something.  Even if it means sacrificing everything.”

colin kaepernick

This story is extremely relevant to today’s issues of racism and violence in American society.  Social injustice has always been a hot button topic when the love commanded by the authors of the world’s major faiths has been contradicted.  Jesus of the Bible was the world’s premier egalitarian battling for the God-given rights of all peoples regardless of race, creed or sex.  It is no different today; we need social justice warriors who peaceably declare to the world as Jesus did, “This is not right.  We can do better.”

The authors of the letters to the Corinthians stated it this way:

“If I have the gift of prophecy and can fathom all mysteries and all knowledge, and I have faith that can move mountains, but DO NOT HAVE LOVE, I AM NOTHING.”  1 Corinthians 13:2

That’s rather explicit, is it not?  It is convicting.  Gold nor silver nor the wealth of the world nor power and prestige will avail me any measure of good if love, a.k.a. compassion, is absent.  Truly, I am challenged by this on a nearly daily basis especially in the tumultuous times in which we live.  It is so much easier to hate and despise than to commit to love and understanding.

Colin Kaepernick has been on my radar for several years since taking that first knee on the sidelines.  Initially, like many others, I thought it was probably a publicity stunt, a move to put his name in the headlines.  It was much the same with Tim Tebow, another hero of mine, who took a knee many times during a game to show gratitude to his God.  He also suffered ridicule and contempt for daring to display his “greater cause” on the playing field and in public life.  Tim persevered and gained national attention on January 8, 2009 when, during the college national championship, he wore John 3:16 in eye black under his eyes.  During that game 93 million people googled John 3:16.

Pretty cool stuff, don’t you think?  Tim’s career suffered because of his faith and Colin’s career nose-dived when politicians involved themselves labeling him “disloyal and unpatriotic.”  It was then that I understood and believed the “greater cause” which he advocated.

My heroes today, those people whom I try to emulate, sometimes successfully but often not, are men and women who have something nobler for which to fight and strive, a greater cause.  It is not riches nor power nor prestige that I admire;  it is honor, integrity, and sacrifice.

Believe in something.  Even if it means sacrificing everything.


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